After seeing that my blog was linked to by Elexa, I've been thinking about marketing to women. I immediately liked Elexa (when it was launched) and I liked the commercials. Women should carry condoms, right? Nothing wrong with that. But the marketing issue is what concerns me. Is it social marketing (a la PSI), or is it mere manipulation?
I think the same type of issue exists all over with women's sexuality. Where's the line between embracing sexuality and advertising sex? And at what point are women ( or teens) old enough to understand the difference? Which ties into a good point my friend Karen made in marketing oh that lifetime away, about the pursuit of cool - that when we grow up, and find out who we are, we are less concerned with "cool". At the same time, even the most successful fabulous women would like a little lip gloss, right?
Women's desires have been molded and exploited by advertising. Is this new wave of sexual openness just another fad? Another way women can feel in or out? Although, women, and teens, have the majority of the spending power, so of course marketers are going to target ads to them, and ads are meant to convince people to buy the product. How much responsibility do the marketers (and corporations) have, and how much is on us? What's the difference between selling a product and taking advantage of our insecurities? And why shouldn't they take advantage of us? I'm not sure where I'm going with this...but I still think you should carry a condom.